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The Jeep began life as a military vehicle used by the United States army in the second world war but now its more of a boy toy or a fashion accessory but are Jeeps still the 4×4 standard bearer? Well in terms of looking cool there really is nothing quiet like a Jeep with its distinctive front grill. In terms of reliability and luxury though I feel that the Jeep is starting to fall behind the likes of Range Rover and Mitsubishi. Its my opinion that for Jeep to maintain its good name it must adapt to the challenges presented by its European and Asian competitors.