Starfish Food

Maybe you are considering a leaflet or flyer advertising campaign to promote your business. If so, there are several key leaflet design issues that you should be very mindful of before you decide to get anything printed and distributed. The first is to appreciate that your leaflet or flyer will only have a similar ‘lifespan’ to that of a typical newspaper, which is approx 9 hours. After that time, it’s likely the kids have got marmalade on it; the dog has chewed it, or it’s been ‘tidied’ up and thrown in the trash. Even if your leaflet or flyer is going to be distributed to commercial prospects only, this ‘lifespan’ issue is still critical, albeit for varying circumstances. It is absolutely vital therefore that your leaflet design has instant impact, credibility, and a killer headline.