starfishfood.com

Here is a brief overview of how this new concept that seems to be taking hold online works.  Entertainment Shopping auctions also known as Swoopo’s are auctions that charge to bid.  They work as follows:

Buy bid before bidding for a given price listed on the site
Place bids just like other acutions but the increments are set in stone and are final
Whoever wins the auction at the end when the timer runs out, will walk away paying the given price.  Each new bid placed before the timer expires adds additional time to the auction itself.
Most entertainment auctions have a weekly limit on the number of auctions one can win.