starfishfood.com

This could be one of the only growth areas over the next decade along with the general interest in fitness etc. Although the expectation for real economic growth is at its weakest since the early 1990’s, some industries can be almost recession proof as buying and lifestyle trends change. This is not to say the sports supplements industry would not grow faster in better economic conditions however the general interest in health and well being is appearing to follow the trend set in America over the last decade or so. The future looks rosy for the supplement industry at least, especially protein product such as reflex Instant Whey, as these are seen as an aid to fat loss, muscle retention and an essential for muscle growth.